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Philosophy

We’ve never wanted to be ‘just’ a fashion brand that defines itself through quality and illustrations, but more importantly political people with an awareness for the developments on our planet and an opinion. Even the decision to base our brand on the principle of organic cotton and Fair Wear was the only logical approach. We’ve always taken a clear stance. No to the resurgence of nationalist thinking, no to the increasing courage of fascists, no to the outdated attitudes towards gender roles and who should love whom and how! No to hate and petty thinking, yes to diversity, openness and what unites us. If your opinion doesn’t restrict or negatively affect another person’s life, you’re a part of our crew. To anyone who thinks it’s necessary to spread his ideologic orientation, get lost, here is no place for you! To anyone who feels the need to oppress others in any way, get lost, here is no place for you!

No place for homophobia, fascism, sexism and racism!